In l967, Bill became a highly thought of programmer director at radio stations in formats as diverse as CHR, country, AOR, classic rock, and oldies. Some of those stations included:
• National PD for Rahall Broadcasting
• The Big 8/CKLW in Detroit/Windsor
• WNHC/New Haven
After successfully programming WMAQ/Chicago for five years, in 1981, Bill founded Bill Hennes & Associates and began consulting key radio stations and broadcast companies in large, medium, and small markets in CHR, country, classic rock, and oldies. Bill consulted stations owned by Federated Media, Beasley Broadcasting, Ingstad Broadcasting, Verstandig Broadcasting, and many more. Being a forward thinker in the media business, in 1999 he saw that the internet was the coming technology, and Bill founded and launched the highly successful web site AllAboutCountry.com. This site became the leading web site for country radio and music people to get their daily news and information at the speed of light. AllAboutCountry rose to over 35,000 members and was getting 2 million hits a month.
In 2005, he began three Internet radio stations. AllAboutCountry Hits, AllAboutCountry Gold, and AllAboutCountry/NewMusic. The AllAboutCountry Hits format soared to the top of the most listened to Internet stations on Live365.com. Achieving over 200,000 Total Listening hours per month. Again, looking toward the future, in 2012, Bill launched BillHennesMedia.com. This is a firm that combines all of Bill's expertise all under one banner. BillHennesMedia.com consults radio and internet stations, recording artists, record labels, and social media sites all over the world in addition, Bill continues to program Today's Hottest Hits stations.